Wieden+Kennedy

Results

Inspiring brand loyalty through targeted interaction

Wieden+ Kennedy, a global ad agency, called on us to help them develop an interactive flash game and website for their Nike China ad campaign. Our team worked directly with the Shanghai Creative Directors to rapidly implement and roll out their product.

Consumers interacting with the site can choose between 3 athletes (Kobe, Federer, Ronaldinho) and travel through 3 different regions of the Nike Pro Apparel (Vent, Basic, Zone). Each region features distinct, traversable rooms that allow users to discover information about the selected athlete and clothing type. Additionally, users can find movies, download wallpaper, as well as access an extensive product matrix of selectable clothing.

Our work included 3D effects and cutting-edge transitional animations to ensure rendering quality was smooth even under the strain of a graphically robust interface.

To inspire consumer brand interaction we built a flash-based game that allowed users to train a character over 5 days. By providing their character with different foods and activities the user is able to manipulate their character's statistics. Video feedback and stat increases at the end of each day coach users through a potential training regimen.