Company

Behind the Code

Citrusbyte was founded in the summer of 2007. Since its birth the company has completed major projects for house-hold brands such as MySpace and Fox Interactive Media.

Citrusbyte was founded on several distinguishing premises:

  1. People Matter, a lot. We use smaller teams of smarter people and find they get better results.
  2. Architecture is important the web allows for distributed a high modular, extensible and scalable service based approach.
  3. Adaptability is critical we use an agile process that allows for change.
  4. Elegance and Simplicity are key understand your users and build beautifully simple solutions.

Meet the Team

At Citrusbyte we believe smaller teams of smarter people yield better results.
With that in mind we've focused on building a culture that rewards creativity, autonomy, and excellence.
As a result we've attracted some of the best talent the industry has to offer.

  • Will Jessup

    Will is a business builder and leader with a background in technology, design, and product development. Through a combination of events, open-source work, and community leadership, Will quickly established Citrusbyte as Southern California's premier tech solution.

    Focusing on attracting the best and brightest to his side, Will crafted the Citrusbyte culture into a unique and productive environment capable of top-quality delivery at the highest level.

  • Ben Alavi

    With an exhaustive list of expertise under his belt, Ben blurs the line between application architect and business strategist. His ability to quickly recognize and act upon subtle trends in the online business landscape has enabled Citrusbyte to emerge as an authority on successful tech-based business models.

    Taking the lead on every project he gets his hands on, Ben specializes in guiding large-scale products from concept to execution.

  • Tim Goh

    A polyglot of both human and computer languages, Tim is renowned for his elegant solutions to complex projects. His leadership and delivery capabilities — borne of his extensive experience — have left a wake of satisfied clients spanning four continents.

    Never allowing his fingers more than a moments rest, Tim is also a Free Software enthusiast and a piano/keyboard virtuoso.

  • Dave Appelbaum

    Armed with a deep understanding of the technologies involved, Dave maintains a vigilant perspective of client's needs and objectives while grounding the development cycle in practical objectives.

    His uncanny ability to communicate complex ideas effectively allows him to unify both client and development team with the agility of a tightrope walker.

  • Josh Hollenbeck

    They say no man is an island, but apparently no one told Josh. A one-man wrecking machine, Josh delivers stunning results time and again with his broadly diversified skill-set. Blitzkrieg problem-solving combined with an insatiable passion for skill mastery have propelled him to the forefront of the tech community.

    Functioning like a lone-wolf chess piece, we deploy Josh wherever the action is hottest.

  • Michel Martens

    In the webdev game since '98, Michel has taken a leadership role in the worldwide Ruby community. The founder of the Ruby Argentina Group and a member of the Ruby Visual Identity Team, Michel has a passion for actively increasing his formidable knowledge base and expertise, as well as mentoring others.

    In his free time Michel challenges himself by learning new languages and is a celebrated Go player.